Customer Experience

To celebrate the Mitel User Group’s (MUG) 10,000 member milestone, Global MUG Director Bob Baddeley and Mitel EVP and CSO Graham Bevington discussed the group’s purpose, Mitel end-user success stories, the key benefits of being a MUG member, and plans for the future.

The customer experience (CX) has taken center stage for quite some time now as businesses focus on delivering personalized, frictionless experiences. But successful companies quickly realize it’s time for the employee experience (EX) to share some of the spotlights.

As our world becomes more digitized and daily interactions span multiple channels, customers and employees expect seamless interactions and communications. Whether customers need to chat online after hours with a live service representative or employees need to communicate quickly with a colleague to answer a customer’s questions, a virtual component is a given in almost every interaction.

I’ve always noted a disconnect between what’s presented at conferences or written in blogs — and what customer experience (CX) leaders tell me as we advise them or as they participate in research interviews about contact center architecture.

While a healthcare facility’s chief concern is providing quality medical care, a patient’s guest experience extends beyond purely medical concerns.

In the 20th century, customers had far more limited choices than now. You could shop at the hardware store on the corner or the one miles down the road — provided you were in a big enough city to support two hardware stores.

The modern consumer is a digital one. While it’s true people are returning to physical stores and offices, most continue to rely on digital channels as the first point of interaction (and some have made a permanent shift to digital in post-pandemic).

What kind of experiences are people having with your company? In prior years, this question was mainly aimed at your customers. Customer service was and still is one of the most critical aspects of many positions. Why? Because satisfying experiences build their loyalty and, in turn, your profitability. Therefore, expectations for worker performance have dominated conversations around employment for, well … forever!

What kind of experiences are people having with your company? In prior years, this question was mainly aimed at your customers. Customer service was and still is one of the most critical aspects of many positions. Why? Because satisfying experiences build their loyalty and, in turn, your profitability. Therefore, expectations for worker performance have dominated conversations around employment for, well … forever!

The demand for a more hands-free environment has become increasingly prevalent as we reassess what it means to interact with each other in an ever-increasing digital world. A contactless world was always on the horizon across various industries. The pandemic just accelerated the demand.